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Glossary of Concepts

Scope, engagement rate, valuation...

Olga Salas avatar
Escrito por Olga Salas
Actualizado hace más de una semana

When you begin to use Séntisis, you will find certain terms that maybe are not very clear for you. Here you will find a list that includes the description of some of the commonest concepts in the tool:

👉 Mentions

Any message or publication that is compiled in any of the sources - tweets, retweets, posts, etc.

👉 Key concepts

They are the highlighted terms that are included in the messages and do not take into account the monitored queries. Although they are very similar to the key words, the concepts try to group all the words that are similar. E.g. shoe - shoes.

👉 Scope

It refers to the number of potential views - TW -, the impressions - IG and FB - or the views - YT.

In Twitter: User1 > 78 followers = 78 potential views = 78 scope

  • If this person receives a RT, the number of followers of the user that has retweeted their tweet will be added to their scope

@User1 + RT @User2 = 78 followers + 22 followers = 100 scope.

  • In Youtube, it is calculated by uniquely taking into account the number of views of the published videos.

  • In Facebook and Instagram, it is calculated by means of the addition of all the real impressions in the posts of your own brand - you will not have third-party impressions.

👉 Engagement rate

It is the interaction ratio of the users with the publications of the official accounts. This metric has different formulae in order to calculate it. Therefore, there is not an established standard. In this case, we will calculate it in the following way:

  • Number of interactions - likes + retweets in the case of Twitter -, divided by the number of publications and the total number of followers. Finally, we multiply it by 100 in order to obtain the percentage rate.

This same formula would be applied to all the sources that have official accounts - Twitter, Facebook, Instagram and Youtube -, but with the difference that the own interactions of each social network will be added - they will be shown in the section Activity in Official Accounts.

👉 Valuation

It is the metric that is used to determine if there are more negative or positive messages in the conversation, without taking into account the neutral messages. Therefore, it is calculated by only considering the valuation messages (the positive and the negative ones).

It is concretely the number of positive messages for each negative message. For example, if we have a valuation of 1, that means that there is 1 positive message for each negative message.

👉 Unique users

It is the number of users that participate at least once in the conversation. Therefore, if a user publishes 20 tweets in a monitoring process, they will only count as one user.

This datum independently works in each source. Therefore, if an Instagram user @user also publishes in their Twitter account with the same account @user, they would not be identified since they would be different authors in spite of the fact that they have the same name.

👉 Sources

They can be defined as each of the social networks - Twitter, Facebook, Instagram, Youtube, Media, Reviews -, which we can measure in each of the feeds.

👉 Feeds

They are the means by which it is possible to receive the information of all the available sources. They work as the data 'container' or 'piping', which are in each of the products of Séntisis.

Feeds can be defined as each of the brands - in Drive and Race - or Trends and groups of users - in Explore -, which are present in the products. You can see them and configure them in Settings > Sources:

It refers to the search bar and the advanced filter, which is available in the section of 'Mentions' by means of which you can reach the detail of the conversation.

They are rules by means of which the user can determine a specific sentiment or category in the manual classification of the messages, by moving away from semantics.

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