Do you want to know which terms are the ones that are mostly used and the meaning provided for them by the users in your conversation? In the section 'Key concepts', you will be able to easily display the frequency and the sentiment of the key concepts in your conversation.


What are the key concepts?

They can be defined as those words or terms that are most frequently used by the users when they participate in the conversation. These words are automatically detected according to two criteria:

  • The higher the frequency of use of any specific word in a conversation is, the higher the size will be.
  • According to their sentiment, they are green - positive -, grey - neutral -, or red - negative.

It is important to mention that, under the word cloud, you can find a table that includes the volume of mentions and the sentiment of each of the concepts.

The formula for determining the sentiment in each key concept of the cloud is:

It is neutral if:

  • It has neither positive nor negative sentiment.
  • The valuation is between 0.9 and 1.1.
  • The addition of positive and negative words is less than or equal to 20.
  • The number of neutral words is 30 times the result of the addition of the negative and positive words.

It is negative if: the valuation is less than 0.9 - there should be at least 20 negative messages.

It is positivo if: the valuation is higher than 1.1 - there should be at least 20 positive messages.

Furthermore, if the number of neutral messages is smaller than 20 times the result of the addition of the positive and negative messages, the ratio will be taken into account.


How can we access this section in Séntisis?

This section is in the control panel, placed in the left side of the dashboard. We click on 'More'.

  • If we click on each of the terms that are in the word cloud or in the table that is placed below, we will access the section of mentions that are filtered by this concept.

The 'concepts' do not necessarily have to be a unique word, they can be a group of words that always appear together. Moreover, the concepts that have a similar constitution will be automatically associated in a unique concept - e.g. woman and women, shoe and shoes.

  • If we click on the percentage of sentiment of any of the terms that are in the table, we will access the section of mentions that are filtered in accordance with the selected sentiment and concept.

Remember that you can also see the key concepts of each of the themes/categories in the section of Content>Categories.

Key concepts allow us to:

  1. Identify any kind of word that is positively or negatively affecting to the reputation of our brand or conversation.
  2. Go in depth in the language of our audience and know the concepts that are associated to our brand, products or services.
  3. Locate hashtags - that are different to the monitored ones - which are highlighted in the conversation.
  4. See the evolution - growth or decrease - of the concepts in a specific period of time and detect trends in the conversation that are not controlled through categories yet.

In Key Concepts the words that are monitored in the section of Configuration > Sources will not appear.



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